Core Values
Employee Core Values
Our employee values are: Integrity, Partnership, Passion, and Challenge. Our vision is to create a better cycling world for humanity, where people can ride to live healthier and happier lives. At the same time, we hope to provide better services and products so that consumers can have a better riding experience.
Integrity
We believe that honesty and adherence to the law are fundamental principles for success, and we are committed to practical conduct, keeping our word, and being transparent.
Partnership
We aim to cultivate sustainable partnerships, sharing the fruits of success.
Passion
We insist on doing the right things and take pleasure in everything we do.
Challenge
We keep up with the times, challenge ourselves and the status quo, daring to break outdated boundaries, aiming to be the "One & Only."
Profile
Founded in 1972, Giant Group has grown from an OEM for bicycle components to a global leader in bicycles. Having combined bicycle design, R&D, manufacturing and branding, and never backing off from even the most seemingly impossible of challenges, Giant Group settles for nothing less than the best quality, making us the first choice for many.