Cycling for a better future

NEXT 50

Giant Group's promise toward a century of legacy. Driven by forward-looking R&D, technological innovation, and sustainability, we ride into the next fifty years with a simple heart and a purpose to do good.

Committed to sustainable mobility.

Our ambition is to be the most circularity-driven cycling company. We are leading the pack with the power to implement sustainable solutions to change our industry and the world.

Our inspirations

By aligning our sustainability strategy with our brand purpose - Raise the bar - we ensure that our commitment to raising the industry bar is coupled with a deep-rooted dedication to environmental stewardship, social advocacy, and ethical conduct.

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Our approach

See how we implement our sustainability strategy

Innovating

a clean future

We are leading the charge towards reduced carbon emissions in our production practices. We reinvent how we work with manufacturing partners and invest in R&D to reduce our environmental impact for future generations.

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Transforming

for circularity

We are implementing positive changes in our value chain from our suppliers to our customers. We constantly strive for more sustainable materials and processes

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Mobilizing

for DEI

We are mobilizing people to advance inclusive communities. We promote accessibility and collaboration in the workplace to allow diverse ideas to flourish.

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Committed to the SDG Index

At Giant Group, we understand that cycling for a better future requires a collective effort toward achieving the 17 Sustainable Development Goals (SDGs) set by the United Nations. These SDGs are a framework designed to address the world's most pressing challenges and create a better world for everyone.

Cycling for a better future

Our Mission

Our inspirations

Our approach

Our Commitment

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Our stories