Giant's latest carbon fiber bike is 30% more expensive—but that hasn't stopped orders from tripling. Behind the sleek, aerospace-grade frame lies a 40-year journey of bold bets, painful recalls, and relentless innovation. This is the story of how Taiwan's Giant rewrote the rules of the cycling industry—one gram at a time.

After enduring three difficult years, the cycling industry has finally seen the arrival of this aerospace-grade carbon fiber bicycle. Behind it lies the painful decision Giant's founder made 40 years ago to scrap NT$300 million (US$10 million) worth of inventory.

This is sorely needed good news for a cycling industry beleaguered in recent years.

Facing high inventory, Giant Group Chairman Young Liu (劉湧昌) made the decision to launch the new tenth-generation carbon fiber TCR bicycle ahead of schedule. The new model, with a 10-percent weight reduction and priced 20 to 30 percent higher, has received three times more orders than the previous generation, reinvigorating the industry.

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