The results of the 2025 Best Taiwan Global Brands were announced today (January 5), with Giant Group ranking 9th among Best Taiwan Global Brands and achieving a brand value of USD 614 million. Despite ongoing global challenges and a slow economic recovery, Giant Group has maintained its position in the top ten, demonstrating resilience and agility in navigating market dynamics.

The survey, organized by the Industrial Development Administration (MOEA), executed by the Taiwan Institute of Economic Research, and conducted by global brand valuation authority Interbrand, has a history of more than two decades.

Giant Group has been listed among Taiwan’s top ten international brands for 17 consecutive years, and in 2025, it secured the 9th position with a brand value of USD 614 million, remaining the top brand in the health and sports industry.

Guided by its mission of “Unleashing Innovation—Advancing the World of Cycling,” Giant Group and its four brands—Giant, Liv, Momentum, and CADEX—deliver tailored products and services for diverse rider. Aligned with its ESG strategy “Cycling for a Better Future,” Giant Group drives three core strategies: Innovating a clean future, Transforming for circularity, and Mobilizing for DEI. By integrating climate action, material innovation, and inclusivity into global operations and the value chain, Giant Group collaborates with partners worldwide to create long-term value for the health and sports industry and deliver sustainable, innovative cycling experiences.

Looking ahead, Giant Group will continue to drive innovation and sustainability, leveraging our four brands to deliver exceptional cycling experiences. With a steadfast commitment to social responsibility, Giant Group aims to lead the cycling industry’s low-carbon transition and co-create a brighter, more sustainable future.

Historical Brand Value of Giant Group