The results of the 2024 Best Taiwan Global Brands were announced today (December 10), with Giant Group securing sixth place on the list for the third consecutive year, with a brand value of USD 744 million. Despite market fluctuations affecting brand valuations across industries, Giant Group demonstrated resilience and innovation, solidifying its position among Taiwan’s top brands.

The survey, organized by the Industrial Development Administration (MOEA), and executed by the Taiwan Institute of Economic Research in partnership with global branding authority Interbrand, has a history of more than two decades. Giant Group has been included in the top 10 for 16 consecutive years, maintaining its leadership in the health and sports industry.

The total value of Best Taiwan Global Brands in 2024 reached USD 147.55 billion, with an average growth rate of 7%. However, amid challenging global market conditions, most brands experienced slower or fluctuating growth.

The brand value of Giant Group decreased by 6% compared to 2023, but it remains the company with the highest brand value in the health and sports industry. Giant Group secured the sixth position with a brand value of USD 744 million.

Guided by the mission “Raise The Bar-Advancing the entire cycling world” Giant Group continues to deliver innovative products and services under the four product brands: Giant, Liv, Momentum, and CADEX. Through the “1+1>2” strategy, Giant Group meets diverse market demands while maximizing synergy between corporate and product brands.

In line with its ESG strategy “Cycling for a Better Future,” Giant Group has integrated sustainability into the core operations. The company is committed to innovating a clean future, transforming for circularity, and mobilizing for DEI. By optimizing manufacturing processes to reduce carbon emissions, building a green supply chain, and adopting smart resource management, Giant Group leads the way in sustainable innovation.

Looking ahead, Giant Group will continue to drive innovation and sustainability, leveraging our four brands to deliver exceptional cycling experiences. With a steadfast commitment to social responsibility, Giant Group aims to co-create a brighter future for the health and sports industry, setting a benchmark for both innovation and sustainability.