"The 2023 Taiwan International Brand Value Survey" results were announced today (11/28). This year, the Giant Group has been honored with the "6th place in Taiwan International Brands," with a brand value of $790 million. This marks a 6% increase from the previous year, setting a new record high for the brand value. The award ceremony was attended by Liu Sujian, the Brand Director of the Giant Group, who received the award on behalf of the group.

The survey, organized by the Industrial Bureau of the Ministry of Economic Affairs and executed by the Taiwan Institute of Economic Research, with global authoritative brand valuation agency Interbrand overseeing, has been conducted for over twenty years. The Giant Group has consistently ranked in the top ten international brands for fifteen consecutive years. Interbrand, responsible for the valuation, shared this year's brand growth trends, noting that the total value of brands on the list reached a new high of $138.42 billion, with an average growth rate of 5%.

The Giant Group's brand value increased by 6% compared to last year, outpacing the average growth rate of the health and sports industry (4%) and the overall brand list (5%). The group emerged as the brand with the highest brand value in this year's health and sports industry, securing the 6th place in Taiwan International Brands with a value of $790 million.

This year, InterBrand suggested global brand development trends with the themes "Focus - Brands need to focus on development, exploring new possibilities," and "Open - Embracing trends like AI, 5G, ESG with an open attitude."

The Giant Group has always adhered to the spirit of "Raise The Bar - Driving the Evolution of the Cycling World," providing products and services of innovative value. In recent years, it has been committed to integrating ESG into its core business, centering on the theme "Cycling for a Better Future," and combining the strategies of "Innovating a Clean Future," "Transforming for Circularity," and "Mobilizing for DEI" to implement sustainable corporate management.

In addition to the well-known GIANT brand, the Giant Group has established Liv, a women's exclusive bicycle brand, momentum for urban leisure and commuting bicycles, and CADEX for high-end bicycle components, in response to consumer demands. In early 2020, the company officially introduced a new brand structure led by the Giant Group brand, shifting the brand management goal from building a strong single brand to creating a powerful brand portfolio.

The Giant Group, as a parent brand, objectively supports the development of its product brands, creating a synergistic effect greater than the sum of its parts. Since 1981, the Giant Group has been building its own brand and operating globally, focusing on establishing long-term relationships with partners, standing at the forefront of the industry, integrating the value chain, pursuing innovation, and providing broader business growth opportunities for customers and business partners. Together with its four major product brands, the group is committed to creating a better cycling experience for consumers.